Rewoolution Rewoolution

Our commitment to the environment

We Care. And So Do You.

By buying Rewoolution, you are helping to protect the planet and the future generations in many ways.


Reducing plastic pollution

Rewoolution clothes are pure Merino wool , 100% natural, renewable and biodegradable. We use only ZQRX-certified ethically produced wool from New Zealand. Its manner of production is sustainable and, once it is discarded, it returns to the natural decomposition cycle.


Limiting CO2 emissions and water consumption

Our efforts in the field of sustainability entail the use of renewable energy, reducing water consumption and a direct management of the entire production chain. As part of Successori Reda, our commitment to the environment and people has been confirmed by several certifications: EMAS certification , an eco-management system that guarantees full compliance with legislative standards and continuous improvement of environmental performance. B-Corp certification , the most advanced global standard designed to measure the economic, environmental and social impact of companies. Rewoolution is the first Italian sportswear brand to be awarded the B-Corp Certification.


Caring about people

We put people’s welfare at the core of every process. Our employees are the prime protagonists of a future than can only be truly sustainable through small everyday actions and commitment from everyone. We believe in people and give our utmost attention to social requirements, striving to constantly improve the working conditions of our employees.



Raised outdoors in large clearings, the sheep of our New Zealand farms are fed in a healthy way and not subjected to abuse (mulesing free). ZQRX Certification guarantees the highest standards of animal and employee welfare, of fibre quality (because healthy animals produce excellent quality fibres), and of the environmental sustainability.


Supporting Made in Italy

Each Rewoolution garment follows a fully tracked and traceable path: from farms in New Zealand to the Reda factories in Italy. Our collections are produced entirely in Italy, with a manufacturing process that is carefully supervised to guarantee high quality and maximum transparency. Rewoolution is 100% Made in Italy.