Rewoolution Rewoolution

Activewear for every type of challenge

Rewoolution

With its collections, in the spirit of naturally beautiful philosophy, Rewoolution is aimed at athletes, professionals and lovers of the outdoors in search of authentic encounters with nature and excitement of outdoor sports. The idea of adding a real line of technical sportswear to the production of fabrics for large fashion houses was born in Valdilana, in the province of Biella.

With over 150 years of experience in the production of the finest Merino wool fabrics, the Reda wool mill, founded in 1865, taken over and relaunched in 1919 by the Botto Poala family, has focused on the process of study and improvement of spinning techniques to obtain a fabric suitable for all outdoor sports.

Thus, in 2010, Rewoolution was born
an integration of the words “wool” and “revolution”, creating a revolutionary and innovative product capable of combining performance, Made in Italy quality and sustainability.

Performance, comfort, and wellness: all reasons for choosing Rewoolution garments

IMPROVE YOUR PERFORMANCE

Rewoolution

Thermoregulating

Rewoolution

Breathable

Rewoolution

Ergonomic

Rewoolution garments are born in the Reda Group style office and combine design and high performance. Ergonomic cuts, flat seams and snug-fitting T-shirts, leggings, sweatshirts and underwear are designed to ensure freedom of movement, maximising the wearer’s performance.
Accessories such as socks, neck warmers and caps complete the look for those who practice outdoor sports.

Rewoolution

Rewoolution garments are produced with Reda Active technical fabrics created from ZQRX certified Merino wool. The intrinsic characteristics of Merino wool are known to those who practice sports: naturally breathable, wool is the best-performing natural fabric that can be worn in any weather conditions and for the most intense sports activities.

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Thanks to its thermoregulating capacity, it is the best fabric to wear both in winter and summer, because it keeps the body temperature constant and releases moisture to the outside.

EXPERIENCE MAXIMUM COMFORT

Rewoolution

Does not itch

Rewoolution

Soft on skin

Rewoolution

Anti-odour and antibacterial

Wearing a Rewoolution garment is like wearing nature on your skin. Free of hairs, the fabric of Rewoolution garments breathable and thermoregulating, does not itch and prevents the formation of unpleasant odours as well as extremely comfortable when it is in contact with skin.

Rewoolution

Our sweatshirt fabrics, like all Rewoolution products, are produced with CompACT3 technology, which ensures
15% more resistance,
30% more elasticity and
20% more softness
than traditional Merino wool.

They are particularly light and compact.

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ACCEPT THE CHALLENGE... WITH STYLE

Rewoolution

MADE IN ITALY

Rewoolution

Care for details

Rewoolution

Timeless

Rewoolution

The design and quality of our products are 100% Made in Italy, reliable and timeless. Not only high performance, but also style.

So that every challenge and adventure, in the mountains or in the city, can be faced with ease and in full comfort.

PROTECT THE PLANET

Rewoolution

Natural

Rewoolution

Ethical

Rewoolution

Sustainable

Rewoolution

Ethical Merino wool, carefully selected on our farms in New Zealand, is processed in Italy in the Reda factories, a centre of excellence for Made in Italy using an ethical and responsible production model, has been awarded with the prestigious Top Employer Italy 2021.

Furthermore, Rewoolution is the first Italian sportswear brand to obtain the B Corp certification, which attests our positive impact on people and the environment.

By wearing a Rewoolution garment, you will be certain to experience your outdoor adventures in harmony with nature and the planet.

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